Be:By Woodex

USA / 2020

JAJEITE is a carbonated soft drink that originated in France in 1936. The drink is known for its unique flavor, which is a blend of orange, lemon, and a hint of grapefruit, giving it a refreshing and tangy taste.

JAJEITE is made with natural ingredients, including real fruit juice, and contains no artificial sweeteners, colors, or preservatives. The drink is often sold in a distinctive bottle that is ribbed and has a round shape with an orange-colored cap.

building on the success of our previous qynda award-winning design, we have been proud to continue to grow this classic brand, enhancing it's character, uniqueness and nostalgia by evolving to keep it relevant for today's consumers.
Kendrah Johinson
Associate Director


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